FASHION PROMOTION, COMMUNICATION & MEDIA

Making fashion and luxury products desirable

Master's Course

3 Feb 2020 - 18 Sep 2020
it · en
fees
enrolment fee € 5.500
 
tuition fee EU € 27.100
tuition fee non-EU € 29.100

** Students who successfully complete the programmes taught in Milano will be awarded an Istituto Marangoni certificate.

28 Sep 2020 - 11 Jun 2021
it · en
fees
enrolment fee € 5.500
 
tuition fee EU € 27.700
tuition fee non-EU € 30.100

** Students who successfully complete the programmes taught in Milano will be awarded an Istituto Marangoni certificate.

Programme Specification

Highlights

Master's Course

28 Sep 2020 - 11 Jun 2021
it · en
fees
enrolment fee € 5.500
 
tuition fee EU € 26.200
tuition fee non-EU € 28.200

** Students who successfully complete the programmes taught in Firenze will be awarded an Istituto Marangoni certificate.

Programme Specification

Highlights

Master's Degree*

28 Sep 2020 - 17 Dec 2021
en
fees
enrolment fee € 5.500
 
tuition fee EU € 26.200
tuition fee non-EU € 28.200

* Programmes in English in London: * Participants who successfully complete the programmes taught in English in Paris and London will be awarded with a Master’s Degree by Manchester Metropolitan University-UK; Master’s Degrees include a 12 week work placement. Participants obtain 180 credits upon successful completion of the MA course. All candidates should meet specific entry requirements (please check www.mmu.ac.uk/international/ for international equivalents); for further details please do not hesitate to contact the information office at the chosen school.

Master's Degree · Cross School
3 Feb 2020 - 26 Jun 2020
en
fees
enrolment fee € 5.500
 
tuition fee EU € 25.500
tuition fee non-EU € 27.600

** Programmes in English in London: * Participants who successfully complete the programmes taught in English in Paris and London will be awarded with a Master’s Degree by Manchester Metropolitan University-UK; Master’s Degrees include a 12 week work placement. Participants obtain 180 credits upon successful completion of the MA course. All candidates should meet specific entry requirements (please check www.mmu.ac.uk/international/ for international equivalents); for further details please do not hesitate to contact the information office at the chosen school.

* The Cross-School opportunity is available only to students who enrol in the February 2020 Intake and meet the ManMet RPL requirements.

*** Opportunities to transfer to the London School during your course is available through the Recognition of Prior Learning (https://www.mmu.ac.uk/academic/casqe/regulations/rpl.php). Please ask for further details.

As the Cross-School course starts in Paris, enrolment and tuition fee must be paid to the Paris School.

Programme Specification

Highlights

Master's Degree*

3 Feb 2020 - 23 Apr 2021
en
fees
enrolment fee £ 4.400
 
tuition fee EU £ 20.800
tuition fee non-EU £ 22.700

* Programmes in English in London: * Participants who successfully complete the programmes taught in English in Paris and London will be awarded with a Master’s Degree by Manchester Metropolitan University-UK; Master’s Degrees include a 12 week work placement. Participants obtain 180 credits upon successful completion of the MA course. All candidates should meet specific entry requirements (please check www.mmu.ac.uk/international/ for international equivalents); for further details please do not hesitate to contact the information office at the chosen school.

** For the London School, payment must be made in GBP only.

28 Sep 2020 - 17 Dec 2021
en
fees
enrolment fee £ 4.400
 
tuition fee EU £ 21.400
tuition fee non-EU £ 23.800

* - Programmes in English in Paris and London: * Participants who successfully complete the programmes taught in English in Paris and London will be awarded with a Master’s Degree by Manchester Metropolitan University-UK; Master’s Degrees include a 12 week work placement. Participants obtain 180 credits upon successful completion of the MA course. All candidates should meet specific entry requirements (please check www2.mmu.ac.uk/international/ for international equivalents); for further details please do not hesitate to contact the information office at the chosen school.

** For the London School, payment must be made in GBP only.

Programme Specification

Highlights

Promoting what is fashionable and making products desirable is the work of the fashion promotion and communications expert. Fashion promoters define advertising campaigns and organise promotional activity through the most appropriate communication channels that reflect and represent the image of a brand, or luxury product. They organize presentations, events, fashion shows, exhibitions, conferences, press office and public relations activities, utilising different methods of communication, media and marketing.

This 9-month course in Milan or Florence school or 15-month course (including placement) in London school trains participants in technical and theoretical notions needed to create a professional communication campaign through the study of fashion and luxury marketing management, public relations, social media and advertising. Understanding the connection between consumers, the product, and the markets in which they operate is key to producing a successful communication strategy. During the course participants learn how to anticipate and respond to developments in media and communication.

They explore the major theories and debates that dominate fashion promotion and evaluate different techniques applicable in creating and understanding the role of ‘image’ in fashion, as well as analysing historical and contemporary references. Particular emphasis is placed on public relations within fashion houses: from customer management to the identification of key industry players and celebrities, and from fashion show organisation to the management of press days, conferences and events.

Looking at fashion advertising, editorial and creative direction in media, communication and promotion, participants evaluate and analyse trends in fashion styling, photography and journalism. They also gain an advanced knowledge of creative writing processes encouraging their own vision and professional preparation for various roles in the fashion industry which foster innovation, entrepreneurial thinking and problem solving. The impact of new technologies has changed the face of communication and this course looks at finding the right balance between conventional or strategic promotional and marketing campaigns, and communication through new media including viral platforms, online blogs, magazines and social media – also investigating the use of new media for commercial benefit. Together with professional links direct with fashion companies; industry projects and guest speakers all assist to provide a detailed insight into the realities, and the opportunities, of fashion promotion and communication.

This course is aimed at participants that have previous undergraduate level study or similar, or proven work experience completing the course with skills in media and promotion for the fashion and luxury industries, with the ability to apply key fashion communication channels and theories across all written and visual media campaigns.

* - Programmes in English in Paris and London: * Participants who successfully complete the programmes taught in English in Paris and London will be awarded with a Master’s Degree by Manchester Metropolitan University-UK; Master’s Degrees include a 12 week work placement. Participants obtain 180 credits upon successful completion of the MA course. All candidates should meet specific entry requirements (please check www2.mmu.ac.uk/international/ for international equivalents); for further details please do not hesitate to contact the information office at the chosen school.



** Students who successfully complete the programmes taught in Milano and Firenze will be awarded an Istituto Marangoni certificate.



** For the London School, payment must be made in GBP only.



LEARNING FOCUS

  • Luxury brand analyses and marketing strategies
  • Strategic branding and innovation management
  • Communication strategies
  • Product creativity and innovation
  • Brand creation and management
  • Fashion from the past to the future as a social and cultural phenomenon
  • Business and organization models in Fashion & Luxury
  • Leadership
  • Global brand development strategies
  • Digital Brand Management

POSSIBLE CAREER PATHS

  • Communication Manager
  • Brand strategist
  • Brand Manager
  • Operations manager
  • Retail supervisor
  • Merchandiser
  • Business Analyst
  • Digital Marketing Manager

STUDY UNITS · LONDON

  • Communication & Criticism
  • Fashion & Culture
  • Contextual and Cultural Studies
  • Creative Direction
  • Research Methods
  • Industry Placement
  • Innovative Communication
  • Dissertation

BOF · BADGE OF EXCELLENCE

Discover the excellence


Badges of Excellence recognise a school’s strengths in four key areas: Best Overall, Best in Global Influence, Best in Learning Experience and Best in Long-Term Value.

  • Global Influence – The global reputation and influence of a school, based on the selectivity of a school in admitting applicants and the enrolment rates of admitted applicants.
  • Long-Term Value – The students’ preparedness for the real world, based on student progression rates provided by the schools, assessing student satisfaction around employment, career preparedness and accessibility of alumni.

An Overall BoF Score was then awarded to each institution based on the sum-weighted score across all three key indices.

 



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