FASHION & LUXURY BRAND MANAGEMENT

Become the guardian of luxury brands

Master's Course**

11 Feb 2019 - 30 Sep 2019
it · en
fees
enrolment fee € 5.500
 
tuition fee EU € 27.040
tuition fee non-EU € 28.600

** Courses taught in Milano are awarded an Istituto Marangoni diploma.

1 Apr 2019 - 31 Oct 2019
it · en
fees
enrolment fee € 5.500
 
tuition fee EU € 27.040
tuition fee non-EU € 28.600

** Courses taught in Milano are awarded an Istituto Marangoni diploma.

1 Oct 2019 - 5 Jun 2020
it · en
fees
enrolment fee € 5.500
 
tuition fee EU € 27.100
tuition fee non-EU € 29.100

** Courses taught in Milano are awarded an Istituto Marangoni diploma.

Programme Specification

Master's Course**

1 Oct 2019 - 5 Jun 2020
it · en
fees
enrolment fee € 5.500
 
tuition fee EU € 25.500
tuition fee non-EU € 27.600

** Courses taught in Firenze are awarded an Istituto Marangoni diploma.

Programme Specification

Master's Degree*

4 Feb 2019 - 22 May 2020
en
fees
enrolment fee € 5.500
 
tuition fee EU € 25.480
tuition fee non-EU € 27.040

* Participants who successfully complete the programmes taught in English in Paris will be awarded with a Master’s Degree by Manchester Metropolitan University-UK; Master’s Degrees include a 12-week work placement. Participants obtain 180 credits upon successful completion of the MA course. All candidates should meet specific entry requirements (please check www2.mmu.ac.uk/international/ for international equivalents); for further details please do not hesitate to contact the information office.

1 Oct 2019 - 29 Jan 2021
en
fees
enrolment fee € 5.500
 
tuition fee EU € 25.500
tuition fee non-EU € 27.600

* Participants who successfully complete the programmes taught in English in Paris will be awarded with a Master’s Degree by Manchester Metropolitan University-UK; Master’s Degrees include a 12-week work placement. Participants obtain 180 credits upon successful completion of the MA course. All candidates should meet specific entry requirements (please check www2.mmu.ac.uk/international/ for international equivalents); for further details please do not hesitate to contact the information office.

Programme Specification

Highlights

Master's Degree*

4 Feb 2019 - 22 May 2020
en
fees
enrolment fee £ 4.400
 
tuition fee EU £ 19.800
tuition fee non-EU £ 21.670

* Participants who successfully complete the programmes taught in English in London will be awarded with a Master’s Degree by Manchester Metropolitan University-UK; Master’s Degrees include a 12-week work placement. Participants obtain 180 credits upon successful completion of the MA course. All candidates should meet specific entry requirements (please check www2.mmu.ac.uk/international/ for international equivalents); for further details please do not hesitate to contact the information office.

1 Oct 2019 - 29 Jan 2021
en
fees
enrolment fee £ 4.400
 
tuition fee EU £ 20.800
tuition fee non-EU £ 22.700

* Participants who successfully complete the programmes taught in English in London will be awarded with a Master’s Degree by Manchester Metropolitan University-UK; Master’s Degrees include a 12-week work placement. Participants obtain 180 credits upon successful completion of the MA course. All candidates should meet specific entry requirements (please check www2.mmu.ac.uk/international/ for international equivalents); for further details please do not hesitate to contact the information office.

** In London School the payment is available in GBP only

Programme Specification

Highlights

Master of Arts Degree · Two Year Program · 36 Credit Hours


7 Jan 2019 - 26 Apr 2019
29 Apr 2019 - 16 Aug 2019 26 Aug 2019 - 13 Dec 2019
en
fees
Total per credit hour $ 1350
Application fee $ 100
Graduation fee $ 250

*The academic calendar at Istituto Marangoni Miami (IMM) is divided into two semesters: Spring (January – May) and Fall (August - December), plus a Summer semester offering additional opportunities to study (May to August). Please consult the Istituto Marangoni Miami Catalog for further details on admissions and enrolment requirements for all programs and courses, or contact the Miami school direct on miami@istitutomarangoni.com

**While Istituto Marangoni Miami (IMM) is an affiliate of Istituto Marangoni, it is solely responsible for the programs, courses, workshops and seminars offered at its school. IMM is committed to communicating in a timely and accurate manner; however, it is important for all Catalog users to understand that this publication is not intended to create any guarantees about current programs and courses offered by IMM. Current and potential participants should seek clarification and/or assistance from an IMM advisor or administrator regarding any question pertaining courses and policies.

Programme Specification

The brand manager’s role within the fashion luxury goods industry is to motivate, create desire, and build trust through various channels in merchandising, marketing and communication in order to meet the expectations of a luxury brand’s vision and strategy. This 15-month course (including placement) provides in-depth knowledge of branding, luxury management, marketing, finance and technology specifically for the fashion and luxury goods industries through industry-linked projects and competitions.

Experts in luxury brand management know exactly where their products are positioned, fully understand their role in the market, and constantly analyse their relationships with customers, both locally and globally. However, the task of the brand manager is not only to attract and retain consumers, but also to improve the practical and organisational management of a brand within the fashion organisation – this course addresses both areas; luxury branding together with business management and organisation skills.

Participants learn how to adapt communication, marketing and promotional techniques to reach sale goals and fully apply the key strategies of luxury businesses. As well as concentrating on the intangible elements: customer relationships, the impact of social media and the consumer ‘experience’, the course makes a critical analysis of the more tangible elements of branding; product attributes (quality, features, and design), and the difference between brand image and brand identity, packaging and labelling. A successful luxury brand manager works on all of these aspects. The fashion industry placement within the programme, giving students the opportunity to put theory into reflective and purposeful practice within the field.

Participants become experts in making key branding decisions including in brand extension and brand repositioning, and learn how to detect any weaker products in a collection. Analysis of the target audience and marketing mix provides a solid grounding for brand strategy development together with research on how companies in the fashion and luxury market develop their own interpretation of brand positioning and devise innovative strategies.

The impact of social media has changed the face of communication and this course looks at finding the right balance between corporate brand image, new media and viral platforms – key to the success of luxury brands today. Along with the study of past styles and the analysis of current trends and forecasts related to “future-fashion”, participants are able to question how aesthetic expressions and interpretations of social and cultural trends influence positioning and brand image. Current issues in the fashion industry are also addressed such as hi- technology, neo craftsmanship and alternative business models, together with professional links direct with fashion companies; industry projects and guest speakers all assist to provide a detailed insight into the realities, and the opportunities, of fashion.

This course is for participants that have previous undergraduate level study or proven work experience, completing the course with branding and management skills for various positions within the fashion, luxury and creative industries.

** Courses taught in Milano and Firenze are awarded an Istituto Marangoni diploma.



* Participants who successfully complete the programmes taught in English in Paris and London will be awarded with a Master’s Degree by Manchester Metropolitan University-UK; Master’s Degrees include a 12-week work placement. Participants obtain 180 credits upon successful completion of the MA course. All candidates should meet specific entry requirements (please check www2.mmu.ac.uk/international/ for international equivalents); for further details please do not hesitate to contact the information office at the chosen school.



LEARNING FOCUS

  • Marketing, Communication and Branding
  • Management and Strategy in Luxury
  • Finance and Wealth Management
  • Big Data, Analytics and Digital Disruption
  • Luxury expansion and growth
  • Future of Luxury
  • Experiential Marketing
  • Sociology, Contextual and Cultural Studies
  • Corporate Social Responsibility
  • Research Methods

POSSIBLE CAREER PATHS

  • Communication manager
  • Brand strategist
  • Brand manager
  • Operations manager
  • Retail director/manager
  • Strategic planner

STUDY UNITS · LONDON

  • Fashion & Culture
  • Luxury Marketing Strategies
  • Contextual and Cultural Studies
  • Strategic Luxury Branding
  • Research Methods
  • Industry Placement
  • Luxury Management
  • Dissertation

Talent Projects

Discover a selection of the best final year works and curricular projects.

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