Fashion Product
These undergraduate programmes are designed for participants looking to enter the fashion world, and provide a complete education allowing participants to acquire the necessary knowledge and skills to pursue a career in the chosen field.
MILANO
The full-time course in Fashion Product approaches garment technology, production and merchandising with a strategic approach - aimed at managing all the aspects related to the planning, development, manufacturing, distribution, buying, branding and promotion of fashion collections.
Participants learn fashion design, product development, clothing technology, coordination strategies, sourcing, buying, and marketing, understanding how to manage fashion products from the development of the creative concept to merchandising, budgeting, industrial production, logistics, branding, and promotion.
Within an industry where the pace of change is constantly accelerating, where consumer tastes and market trends are continuously evolving under the impact of digital transformation and the growing demands for sustainability, the ability to evaluate innovation as a natural integration of the creative moment and to implement a successful product offer is assuming a pivotal role.
Programme Specification
Fashion Product
The course provides a highly specialized and technical know-how necessary for managing fashion products. Students learn to combine creative acumen, technical expertise and strategic thinking, transforming creative ideas into successful fashion products. They become aware of all the operations involved in the processing of raw materials into textiles and leather goods; they acquire a full understanding of the the synergies between production, marketing, sales and omni-channel distribution.
The program covers subjects as clothing technology, garment construction, range planning, budgeting and coordination strategies, fundamental to approach functions related to sourcing, collection merchandising, buying, retail and wholesale distribution. To this end, the course also provides students with the necessary managerial skills in the domains of operation management, omni-channel strategy, marketing, communication and branding. Through the principles of economics and finance, participants learn to measure profitability and ensure compliance with budgets and strategies, and implement specific cost control systems. By studying cultural, sociological and historical dynamics in fashion, they also understand the influence of trends in different countries and realities and their impact on sales performance.
The course looks at current issues in the industry including sustainability, inclusivity and digital transformation, with a particular attention to crypto fashion, NFTs, immersive retail and the metaverse, working to define a commercial proposal that meets the demands of the fashion industry of today.
- Communication Strategies
- Design Management
- Materials Science & Technology
- Production Technologies
- Economics & Fashion Marketing
- Techniques of Visual Communication
- Fashion Business Organization
- Brand Communication
Participants learn real-world skills working in collaboration with international companies on industry projects and case studies, as well as via guest lectures and talks from visiting professionals and experts in the sector.
Fashion product professionals will have the chance to work within Fashion companies, with a full awareness of its processes and of the fashion product and all its development stages: from creation, to marketing, to communication, as well as business management tools and omni-channel distribution. The main career opportunities of the course include:
- Product Development Manager
- Merchandiser/Merchandising Planner
- Retail/Wholesale Planning Manager
- Operation manager
- Technologist
- Buyer
FIRENZE
The full-time course in Fashion Product approaches garment technology, production and merchandising with a strategic approach - aimed at managing all the aspects related to the planning, development, manufacturing, distribution, buying, branding and promotion of fashion collections.
Participants learn fashion design, product development, clothing technology, coordination strategies, sourcing, buying, and marketing, understanding how to manage fashion products from the development of the creative concept to merchandising, budgeting, industrial production, logistics, branding, and promotion.
Within an industry where the pace of change is constantly accelerating, where consumer tastes and market trends are continuously evolving under the impact of digital transformation and the growing demands for sustainability, the ability to evaluate innovation as a natural integration of the creative moment and to implement a successful product offer is assuming a pivotal role.
Programme Specification
The course provides a highly specialized and technical know-how necessary for managing fashion products. Students learn to combine creative acumen, technical expertise and strategic thinking, transforming creative ideas into successful fashion products. They become aware of all the operations involved in the processing of raw materials into textiles and leather goods; they acquire a full understanding of the the synergies between production, marketing, sales and omni-channel distribution.
The program covers subjects as clothing technology, garment construction, range planning, budgeting and coordination strategies, fundamental to approach functions related to sourcing, collection merchandising, buying, retail and wholesale distribution. To this end, the course also provides students with the necessary managerial skills in the domains of operation management, omni-channel strategy, marketing, communication and branding. Through the principles of economics and finance, participants learn to measure profitability and ensure compliance with budgets and strategies, and implement specific cost control systems. By studying cultural, sociological and historical dynamics in fashion, they also understand the influence of trends in different countries and realities and their impact on sales performance.
The course looks at current issues in the industry including sustainability, inclusivity and digital transformation, with a particular attention to crypto fashion, NFTs, immersive retail and the metaverse, working to define a commercial proposal that meets the demands of the fashion industry of today.
- Communication Strategies
- Design Management
- Materials Science & Technology
- Production Technologies
- Economics & Fashion Marketing
- Techniques of Visual Communication
- Fashion Business Organization
- Brand Communication
Participants learn real-world skills working in collaboration with international companies on industry projects and case studies, as well as via guest lectures and talks from visiting professionals and experts in the sector.
Fashion product professionals will have the chance to work within Fashion companies, with a full awareness of its processes and of the fashion product and all its development stages: from creation, to marketing, to communication, as well as business management tools and omni-channel distribution. The main career opportunities of the course include:
- Product Development Manager
- Merchandiser/Merchandising Planner
- Retail/Wholesale Planning Manager
- Operation manager
- Technologist
- Buyer
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